Offline WOM More Prevalent, Positive and Credible than Online Buzz
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to a study released last week by the Keller Fay Group and...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-28-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Broadcast Media Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNearly Half of US Consumers Don’t Place High Value on Healthy Lifestyles
Nearly half (46%) of Americans are “Health Neutrals” or “Health Isolates” and do not place high importance on health and wellness issues, according to research by Ketchum Global Research Network. (more…)
View ArticleOnline Television Content Effective in Targeting New-Vehicle Buyers
Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, 68% of whom report going online to find information on TV shows, according to the J.D. Power...
View ArticleMarketing in an Economic Downturn: Mistakes, Challenges and Opportunities
Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn, according to...
View ArticleMusic Ups and Downs: Online and Mobile vs. Physical; Spenders vs. Spend
Weighed down by plummeting CD sales, the global recording industry is struggling to find its footing in a rapidly changing marketplace, with spending on physical music down as online and mobile formats...
View ArticleTop 10 Sports Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Travel Destination & Accommodation Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article55% of US Adults Have Home Broadband, but 10% Use Only Dialup
Some 55% of all adult Americans now have a high-speed internet connection at home – up from 47% in early 2007 and 42% in early 2005 – and among those who use the internet at home, 79% have a high-speed...
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